19 Sep Key features for creating a mobile-friendly website
Users now days are more receptive and attracted to websites through the use of mobile devices. The advancement of mobile websites has sturdily overtaken the use of desktop websites. With users always on the go, it certainly makes sense for businesses to integrate their services to provide a mobile-friendly website. By recruiting a web design expert who can help adopt a responsive design, your business will be able to fully commit to becoming mobile-optimised.
Here we discuss key features for creating a mobile-friendly website:
Easy to navigate
It’s extremely important for your website to have a basic layout as a website needs to be easy to navigate. The use of icons need to be located at the top and/or bottom of the page. Incorporating a straightforward layout will allow visitors to move through your mobile website swiftly without getting lost.
Site text needs to be highly visible so that the content is readable and the buttons are easy to click. Interactive mobile websites require larger click buttons in comparison to a a desktop website. Therefore, your site will need to be customised so that users can easily scroll and aren’t forced to zoom in or out. An important factor to consider is how finger-based your mobile website is.
Loading speed on a mobile device is extremely important due to the increase of image and video content displayed on sites and the influx of information all compressed into a smaller screen. Mobile devices generally take much longer to load in comparison to a computer. Therefore, any disruptions or extended buffering could lead to users abandoning the site. By reducing the the size of the images or shortening the length of the videos can improve the speed. Only having the most relevant content can diminish loading time.
Reduction of pop-up ads
Pop-up ads are exceptionally frustrating, especially when it takes up your whole screen and doesn’t allow you to scroll further. They can destroy a users experience and also waste their time. Therefore, pop-up ads need to be kept to a complete minimum and designed to allow users to get rid of them in one click.
A crucial factor to consider is how comfortable and natural your users are feeling when utilising the site on a mobile device. If they indulge in a pleasant experience, users will spend more time on your site and as a result lead to increased search rankings. You will need to make sure your mobile website design and layout is appealing to your users.
Overall, a mobile-friendly website ensures prominent delivery which increases both user experience and traffic from mobile users. Ultimately, you want visitors to stay on your site for as long as possible. Key features need to be utilised appropriately and correctly in order for your business to achieve a successful mobile website.