02 Oct 10 web design mistakes businesses make
A website needs to convey strong first impressions, purely because the web design of a business can influence how much time a visitor spends on the site. It’s important to create a user-friendly website where visitors are able to explore your site hassle free. However, businesses are often mislead by various distractions.
Here we discuss 10 mistakes often made in a business web design discussed by Nielsen Norman Group:
1. Poor search
Search engines that are excessively literal often cause problems for all users because search engines tend to struggle with any grammatical errors. Search engines need to prioritise the content in terms of importance rather than the amount of query terms. Therefore, your web design needs to include a search box.
2. The use of PDF files
The use of PDF files breaks a user’s rhythm when scrolling through a website. A PDF layout is used for the writing up of large documents and difficult to navigate. All relevant content needs to be transformed into a more productive web and browser layout for better optimisation.
3. The colour of an accessed links doesn’t change
Links are a key component of a website’s navigation process. Knowing your past and current locations helps a user to determine where to go next. When a link doesn’t change colour once used, users may get frustrated as they can find themselves revisiting the same links over and over again.
4. Non-scannable content
An attractive and engaging website needs to have minimal text and show only what is most important. This can be in he form of subheadings, bullet points and highlighted keywords. Unnecessary text will scare users away and result in a dreadful overall experience.
5. Font size is set
Fixed small font sizes don’t benefit users at all. It reduces the readability among many older users, or those with poor eyesight. Users should have the choice of what size font they prefer and require.
6. A shortage of SEO visibility
Businesses are often reluctant to correspond their page titles with the SEO. Your page title is a key tool to attract new users and continue building relationships with current users and better enable them to engage with your site.
7. High frequency of pop-ups
Whether you are a new or existing user – no one is a fan of advertisements. Web users get fairly frustrated when ads keep popping up. Consequently, users tend to stop paying attention and exit the site.
8. Deviating from design convention
Users prefer consistency, especially if they are an avid user of the website. They like to know what to expect when entering a site. When a site changes its layout over and over again, users tend to drift away or take longer to get used to it.
9. Internal links opening up in new windows
A user prefers to click the back button opposed to opening and closing new windows. Avoid opening links in a new tab as this often leads the user to other unwanted sites.
10. Minimal communication with users
Communicating with users is probably one of the most important factors to consider and a failure in this department may lead to a many products or services being discarded. As an established business, it’s your responsibility to answer all questions put forward by your users and communicate relevant and correct information.
A business has to exhibit fundamental functionalities in order to develop an efficient and effective web design. Businesses often underestimate the true essence of a well-designed website. You need to adapt specific design elements so your website can be more engaging, user-friendly and an unforgettable experience.